Another Option – Country Code TLDs
A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country, sovereign state, or dependent territory identified with a country code.
Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are specific to a particular area or country. Some examples include .co.ke (Kenya), .ke (Kenya). The Internet Assigned Numbers Authority (IANA) – which is the governing body that maintains technical standards that help run the Internet – publishes a list of ccTLDs available.
Now let’s take a look at some of the benefits offered by Country Code Top-Level Domains.
Benefit 1: Local Targeting and SEO Benefits
ccTLDs allow you to target traffic from specific areas of the world. So, let’s say you want to target visitors from the Kenyan Market for your online shop website; you may want to consider choosing .ke or .co.ke as your domain extension. This ensures that you’re showing up in the search results of those living in Kenya, rather than any other region.
This ties into your Search Engine Optimization (SEO) value as well. Using a ccTLD gives you a higher SEO value for country-based search results. This is because search engines return different results, including many local ones, depending on the IP address of the person doing the search. This means that if someone in the Kenya does a search for buy online Kenya, your Kenyan Based online shop website might appear higher in the search rankings than if you didn’t have the .ke ccTLD.
Benefit 2: Instil Buyer Confidence
ccTLDs are good for credibility and they give visitors to your website more confidence. Since they consider the website to be local, visitors may feel that it’s easier to make purchases, especially if they see that the address is somewhere that they recognize rather than a foreign address. Also, many people prefer to complete transactions and visit sites in their own native language, currency, and region.
Rules and Regulations
Don’t forget that several ccTLDs have restrictions on things like the purchasing, renewing, and transferring of the country code domain. Here is a list of popular ccTLDs you may wish to consider. Note that some of them have restrictions:
.ke – This is a Kenyan second level domain to register the .ke second level domain contact us: 0720727460
.co.ke – The domain is suitable for Kenyan based companies
.or.ke – The domain is meant for Kenyan based nongovernmental organisation
.ac.ke – The domain is meant for Kenyan academic institutions
.ne.ke – The domain is suitable for Kenyan based IT firms
.sc.ke – The domain is suitable for Kenya based schools
.go.ke – The domain is suitable for Kenyan governmental organisation
.mobi.ke – The domain is suitable for Kenyan tech companies
.info.ke – The domain is suitable for Kenyan based telecommunication firms
.me.ke – This is a personal domain that is suitable for someone residing in Kenya
Finally, it’s important to not overlook the power of using both a TLD such as .com and a ccTLD to appeal to international and local customers. Not only will you be appealing to local visitors in a specific geographic area but you also have the potential for big returns and bringing in more customers.
Register your domain name with us today